Oracle has been an industry leader for decades already, the two key factors, innovation and aquisitions have been the elements that Larry Ellison has known well how to manage. Oracle (ORCL) is a company who has the complete set of products, ranging from Hardware, Operating System, Database, Middle Tier, and Applications. The product list every year grows and keeps on growing to the point that it's becoming difficult to even number them.
The database features every new release are increased, over 100 new fetures can be listed every new major release.
The Oracle Open World is the main Oracle event that shows the trends, new products, where partners, customers and peers converge to exchange knowledge, show new products, and where Larry Ellison unveils new surprises.
The name of the event is where you can get an idea about what will be the main attraction of the Oracle Open World.
This #OOW13 is about "Hardware and Software Engineered to Work Together". The trend since Oracle aquired Sun a few years ago has been to make the hardware work with the software, a home made whole system under a single name. Nobody in the industry has the same capability to offer the complete set at the high end level under a real single brand, but Oracle.